Stop the chop! MRM fights for forrests in 2018

Stop the chop! MRM fights for forrests in 2018

meeting

“There comes a time when humanity is called upon to shift to a new level of consciousness . . . that time is now.” Wangari Maathai.

The majority of us are generally oblivious to the state of our country’s natural environment.

Earlier this year, reality checked in when a photograph doing the rounds on social media got Kenyans’ attention about the state of the country’s natural forests. The photo depicted Kenya as having the least amount of forest cover in the East African region; currently, just 6.2 % of Kenya’s land is covered with forests. This sparked a conversation, with the Government of Kenya imposing a 90-day ban on logging, and pledging to increase forest cover to 10 % by 2020.

meetingMRM as a company and as a family of committed individuals is seeking to ensure that all its staff, and their families, are part of the global community doing their part to protect the environment and reduce their collective carbon footprint.

With this in mind, the company launched the 2nd edition of the annual photography campaign ‘MRM Eye in the Wild’. The competition is an initiative started by Mabati Rolling Mills to create awareness of conservation and matters environmental through the art of photography.

The theme for 2018 is STOP THE CHOP; it hopes to draw the public eye, through the lens of a camera, to the state of flora and fauna conservation in Kenya.

meetingKaren Gikunda, Head of Marketing at Mabati Rolling Mills said “This year’s competition will be about forests, their beauty and their conservation; it will highlight the impact of deforestation and the environmental degradation that is currently happening. We are using a digital platform to get this message to the right audience.

”Harry Muchangi, the Safal Group Regional Marketing Head for East Africa, added “Climate action is a duty for all. It’s an honour to be part of an initiative that will drive the conversation around conservation while appreciating the beauty of Mother Nature.”

The following images are the finalists. From these, the winners and selected images will be used in the Safal Group Calendar for 2019, thus taking this message to a wider audience throughout Africa.

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