New PDF release: C&A: A Family Business in Germany, the Netherlands and the

By Mark Spoerer,Jefferson Chase,Patricia C. Sutcliffe,Patricia Szobar

ISBN-10: 3406698263

ISBN-13: 9783406698262

The historical past of C&A is paradigmatic of the economisation and rationalisation of the creation and sale of garments because the overdue 19th century. Mark Spoerer describes the old ups and downs of this Dutch family members company from its beginnings in Germany in the course of the post-war German «economic miracle». He investigates how the Brenninkmeijer family's conventional coverage of recruiting new enterprise leaders from its personal ranks impacts the company's long term approach. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their begin within the itinerant garment alternate in Westphalia, based a enterprise within the Netherlands that may extend to Germany in 1911 and to Britain in 1922. regardless of the problems the Brenninkmeijers encountered as foreigners, capitalists and Catholics within the 3rd Reich, they exploited these possibilities spread out by means of the Nazi regime, together with the ‹Aryanisation› of estate. After 1945, the corporate skilled livid progress with the increase of a brand new shopper society, constructing into certainly one of Europe's greatest style retailers.

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C&A: A Family Business in Germany, the Netherlands and the United Kingdom 1911-1961 by Mark Spoerer,Jefferson Chase,Patricia C. Sutcliffe,Patricia Szobar


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