Building demand

Building demand from grass roots level

 

Ethiopian Steel PLC has been actively participating in exhibitions and trade fairs which are impactful and tailored to the construction sector.

With the objective of building brand salience and brand awareness which lead to sales enquiries, the company plans to participate in 5 – 7 exhibitions and bazaars annually in Ethiopia.

The Association of Ethiopian Class One Contractors organized their 6th annual exhibition at the Addis Ababa Exhibition Center. Under the theme “Construction for Ethiopian Renaissance”, the exhibition was highly impactful. Ethiopian Steel networked with the big construction companies who undertake the majority of large construction projects in the country.

Business forums and meetings helped the company to have face to face contact with a large number of construction industry principals and stakeholders to get enquires.

Ethiopian Steel also participated in an exhibition organized by the Ethiopian Ministry of Industry with the theme of “Manufacturing Industries for Equity and Sustainable Development”. This exhibition enhanced ties with Government Institutions, and with Industries experiencing rapid growth in construction projects.